Amidst the policy tension of balancing market liberalization, sustainability, and energy security the nascent hydrogen economy presents its own set of unique challenges and opportunities Among these are lack of mature hydrogen market, technological nuances associated with hydrogen transport and need for different models for future structure of hydrogen supply industry Push for sustainability which mandates expedited development of a European hydrogen market may be at odds with traditional market liberalization mechanisms known for their risk-averse nature and potential to delay grid-related industries But specific aspects of liberalization can synergistically bolster both sustainability and energy security