For companies already active in the hydrogen market or considering entering it from adjacent and other related sectors, choosing the right role and business model is critical. Players must take several factors into consideration, such as what their existing skills are, which archetype of hydrogen project (mobility vs. industry vs. utility scale), what geographical region they plan to operate in and how good they are at forming partnerships. No one-size-fits-all solution exists; rather, different segments of the hydrogen market will require different business models. Companies currently have a window of opportunity to shape the indus
